radio audiences and technology

interview script

jungle book interview

What was the task you were assigned?

We were assigned to create an interview pretending to be people that made the Disney jungle book, we had to film and edit to make it look like it was a professional interview. we created a script of the questions and answers from the questions. This interview has to roughly 2-3 minutes long that has questions answered by the 

What program did you use to complete your task? I used premiere pro to edit the clips that I filmed on my phone, this allowed me to edit the backdrop of the green screen to a picture of the jungle book poster. I also used this app to trip clips as well as edit the film. After I finished editing I had to publish the final edit to YouTube as well as my blog.

What were the biggest obstacles to completing your task?

the biggest obstacle that I faced when creating my interview was that we had to film a lot as we kept laughing, to improve I would have to stay in character.  

What tools/effect did you use from your program to create your task?

I used ultra key to out an effect on the individual clips where then after I would select the color green which allowed me to blank it out to look like they are in an interview room.

Identify what went well and with hindsight what would you do differently?
I think that the green screen went well and the script gave a clear explanation of the questions and answers. if I had another chance to redo it I would edit the interview so it blends into the interview more smoothly as at the moment it cuts of the trailer abruptly.

Did you complete the task on time? If not, why not?
I completed the task early as I stayed behind to edit after the lesson. 

How do you think this task will help with your Jungle Book revision?
the task will help me revise the jungle book as it has useful information that I will need to remember it will also help me remember facts and key figures. 

Jungle Book

marketing

ways Disney market their films:

-posters                                       -interviews
-adverts (t.v)                               - sponsors
- YouTube                                   - news papers
-social media                              -word of mouth
-billboards                                  -magazines

Advert of the Jungle Book trailer -1967 

-the length of the trailer is longer
- it has a voice over throughout
- focuses on the animation
- comedic representation
- animals have more obvious identity
- Disney ownership + distribution still foregrounded

Advert of the Jungle Book trailer -2016 

- the length of the trailer is shorter
- beginning looks like a horror movie as it shows dark colors and eerie music
- promotes other films when it says "from the creators of iron man"- synergy
- promotes famous actors - star marketing
-CGI
- no sense of character
-wide distribution with the big six

poster of the Jungle Book  - 1967 

- all have happy characters on the front- targets at younger generation 

-tag line is colloquial - shows alteration

- bright colors shows enthusiasm that the film is in color 

- no ones scary 

- upbeat element 

poster of the Jungle Book - 2016

- the advert is more scarier

-high production values 

-more detail in all the scenes 

-longer wait for the film as the posters were released a long time before 

-3 part poster - triptych

convergence- 

consume films of different platform e.g cinema, sky, DVD  

jungle book

- Production
-Marketing, distribution + funding
- Technology + convergence
-Ownership
- Regulation


Brand loyalty
Focused on target audience
Take risks- as they have the money if it doesn't work out
access to all the latest technology

Disney is the #1 distributor in 2016 and 2017 $177 million budget

Ray-tracking new way light interacts to make them look real
motion resolution

key words:
techni color
cel animation sheets
xeroxing

secret to Disneys success

- sequels
-franchise
-live action  remakes

Disney 

5 segment
22 Oscar wins
5 annualized return of equity
vertically integrated
horizontally integrated

franchise- films that will promote each other such as pirates of the Caribbean

products
theme park rides
 toys
video games
t.v shows
pj's

$1.3 billion
produces 10 movies a year

movies that are going to be released in 2019
- captain america
-dumbo
-avengers- endgame
- Aladdin- live action
- toy story 4
-lion king - live action
- artimusfowl
-frozen 2
-star wars episode 9 



synergy- different films promote each other, elements of a media conglomerates each other.

industry and audience

film- industry
radio- industry and audience
video games- industry and audience
(15 marks)



the film industry
pre-production
shooting schedule
production
marketing the film/ distribution
release- exhibition/exchange


production 
development
pre-production
production
post production

marketing
posters advertisement methods

conglomerates
-two or more companies engage in a multi-industry company


=horizontal integration
= vertical integration