Jungle Book

marketing

ways Disney market their films:

-posters                                       -interviews
-adverts (t.v)                               - sponsors
- YouTube                                   - news papers
-social media                              -word of mouth
-billboards                                  -magazines

Advert of the Jungle Book trailer -1967 

-the length of the trailer is longer
- it has a voice over throughout
- focuses on the animation
- comedic representation
- animals have more obvious identity
- Disney ownership + distribution still foregrounded

Advert of the Jungle Book trailer -2016 

- the length of the trailer is shorter
- beginning looks like a horror movie as it shows dark colors and eerie music
- promotes other films when it says "from the creators of iron man"- synergy
- promotes famous actors - star marketing
-CGI
- no sense of character
-wide distribution with the big six

poster of the Jungle Book  - 1967 

- all have happy characters on the front- targets at younger generation 

-tag line is colloquial - shows alteration

- bright colors shows enthusiasm that the film is in color 

- no ones scary 

- upbeat element 

poster of the Jungle Book - 2016

- the advert is more scarier

-high production values 

-more detail in all the scenes 

-longer wait for the film as the posters were released a long time before 

-3 part poster - triptych

convergence- 

consume films of different platform e.g cinema, sky, DVD  

jungle book

- Production
-Marketing, distribution + funding
- Technology + convergence
-Ownership
- Regulation


Brand loyalty
Focused on target audience
Take risks- as they have the money if it doesn't work out
access to all the latest technology

Disney is the #1 distributor in 2016 and 2017 $177 million budget

Ray-tracking new way light interacts to make them look real
motion resolution

key words:
techni color
cel animation sheets
xeroxing

secret to Disneys success

- sequels
-franchise
-live action  remakes

Disney 

5 segment
22 Oscar wins
5 annualized return of equity
vertically integrated
horizontally integrated

franchise- films that will promote each other such as pirates of the Caribbean

products
theme park rides
 toys
video games
t.v shows
pj's

$1.3 billion
produces 10 movies a year

movies that are going to be released in 2019
- captain america
-dumbo
-avengers- endgame
- Aladdin- live action
- toy story 4
-lion king - live action
- artimusfowl
-frozen 2
-star wars episode 9 



synergy- different films promote each other, elements of a media conglomerates each other.

industry and audience

film- industry
radio- industry and audience
video games- industry and audience
(15 marks)



the film industry
pre-production
shooting schedule
production
marketing the film/ distribution
release- exhibition/exchange


production 
development
pre-production
production
post production

marketing
posters advertisement methods

conglomerates
-two or more companies engage in a multi-industry company


=horizontal integration
= vertical integration

top 20 films of 2018

1.

Black Panther

gross income: $1.1 billion

production: Disney

genre: action

age certificate: PG-13

 
2.

Avengers: Infinity War 

gross income:$2 billion

production:Disney

genre: action

age certificate: PG-13

3.

Incredibles 2 

gross income: $1.2 billion

production: Disney

genre: action

age certificate: PG-13

4.

Jurassic World: Fallen Kingdom 

gross income:$1 billion

production: universal

genre: action

age certificate: PG-13

5.

 Deadpool 2 

gross income:  $743 million

production: Disney

genre: action

age certificate: R

6.

Aquaman

gross income: 988.6 million

production: warner bros

genre: action

age certificate: PG-13

7.

The Grinch 

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production: universal

genre: comedy

age certificate: PG

8.

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genre: action

age certificate: PG-13

9.

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gross income: $622 million

production: disney

genre: action

age certificate: PG-13

10.

Solo: A Star Wars Story 

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production: Disney

genre: action

age certificate: PG-13

11.

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genre: action PG-13

age certificate:

12.

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production: warner bros

genre: drama

age certificate: R

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production: 20th century fox

genre: biography

age certificate: PG-13

14.

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gross income: $434 million

production: Disney

genre: adventure

age certificate: PG

15.

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gross income: $340 million

production: paramount

genre: horror

age certificate: PG-13

16.

Crazy Rich Asians 

gross income: $238 million

production: colorforce

genre: romance

age certificate: PG-13

17.

 Hotel Transylvania 3: Summer Vacation

gross income: $527 million

production: sony

genre: comedy

age certificate: PG

18.

Halloween 

gross income: $253 million

production: blumhouse

genre: horror

age certificate: R

19.

 Fantastic Beasts: The Crimes of Grindelwald

gross income: $644 million

production: warner bros

genre: adventure

age certificate: PG

20.

Mary Poppins Returns

gross income: $287 million

production: Disney

genre: comedy

age certificate: PG

films in 2018