website

https://zoefrain3.wixsite.com/justin-bieber

old spice

mostly white
age 20s
gender male/female
sexuality straight
men wear suits
women show shoulders

leisure-fishing relaxing
not traditional beach scene
Bahamas     subverts
conforms - something that goes together


1937 introduced for women
1934 founded by William Lightfoot
1938 introduced for men schultz
1990 procter

lucozade

aimed at women, children, illness
=hyper masculine

created in 1927 called glucozade
renamed lucozade in 1927 energy to sick 1983 re branded as sport drink sponsorship

no 1 sport drink
'last man standing' 2013
claim-hydrates

£4-9 million campaign
worth 1.35 billion
agency:grey London   
ad stars- Gareth Bale - Alex Chamberlain ----both footballers

social context
inequalities
race
gender muscular
athletic bodies represent males

cultural context
celebrity capture
consumerism
-total value of soft drinks £15 billion

pack shot-of product super imposed on top picture

stop where you are

depression

advertising

advertising
old spice
lucozade
charity shelter


awareness
interest
desire
=marketing


-songs                 -unique
-shocking           -recognizable
-unusual

structural features
copy
logo
headline
central image
subheading
typography
slogan
brand identity

direct mode of address ~look straight at the camera 

big issue

social
 cultural
 political

niche market

circulation-number of copies they sell
readership-total number of people likely to read
mass audience -readership on a larger scale
niche audience-small market
subscription- reader pays for a set number of magazine in advance at a lower price and receives them by post


intertexuality
hand up not a hand out

masthead=title of magazines
plug- text that 'plugs' a feature that will appear inside.
puff-story given prominence on the cover
cover star- stars that feature on cover
anchorage text- text that anchors main image and gives it context/meaning
banner-text that runs across lower section of cover
skyline- text that runs across top of cover

advertising accounts for 70%
audience is 30%

100,000 sold each week
£2.50 sold -1.25 goes to trader
made £5 billion -2013
under 40,000 bed spaces

hybrid genre

technical terms

platform-what you play on
cross media platform-play games on different platforms
conglomerate-multiple companies being involved
developer-people/company come up with a concept
digital distribution- making the game available to audiences
engine-creation and development
PEGI-pan European games info
designer-bring the concept to life
RPG-role playing game
MMORPG- mass multiplayer online role playing game
FPS-first person shooter
eventelease- hyped date used market of new games
triple a game- high developed budget
open world- virtual world
plc- downloadable content
sand box- change world around when they want

minecraft 2

15 marks 25 minuets

video game
- mario bros
-mario cart
-call of duty
-fortnight
-sims
-fifa
-pubg

electronically manipulating images by computer program on a monitor or other display


different types of video games:

RPG-role playing game
sport
strategy
action/adventure
FPS- first person shooter
construction/strategy/building
simulation
horror
puzzle solving
children

mine craft

what is it?
This is a creative/survival video - sandbox game

where can you play it?
PC/Xbox/ps3-4/ switch/ Wii/ISO/android/iPad/ds/amazon

how can you play it
story mode
creative
survival-peaceful/ easy/ medium/ hard
hardcore
skins+packs

who plays it
children (7+)
adult- Youtubers
used to be a cult/nerd game
popular
multiplayer

spin offs
books
story mode on Netflix etc
toys/clothes/hats/merch
mine craft film
conventions-minecon
lego mine craft

stop where you are

titanium analysis