Tuesday, 28 May 2019
Thursday, 16 May 2019
old spice
mostly white
age 20s
gender male/female
sexuality straight
men wear suits
women show shoulders
leisure-fishing relaxing
not traditional beach scene
Bahamas subverts
conforms - something that goes together
1937 introduced for women
1934 founded by William Lightfoot
1938 introduced for men schultz
1990 procter
Thursday, 9 May 2019
lucozade
aimed at women, children, illness
=hyper masculine
created in 1927 called glucozade
renamed lucozade in 1927 energy to sick 1983 re branded as sport drink sponsorship
no 1 sport drink
'last man standing' 2013
claim-hydrates
£4-9 million campaign
worth 1.35 billion
agency:grey London
ad stars- Gareth Bale - Alex Chamberlain ----both footballers
social context
inequalities
race
gender muscular
athletic bodies represent males
cultural context
celebrity capture
consumerism
-total value of soft drinks £15 billion
pack shot-of product super imposed on top picture
advertising
advertising
old spice
lucozade
charity shelter
awareness
interest
desire
=marketing
-songs -unique
-shocking -recognizable
-unusual
structural features
copy
logo
headline
central image
subheading
typography
slogan
brand identity
direct mode of address ~look straight at the camera
big issue
social
cultural
political
niche market
circulation-number of copies they sell
readership-total number of people likely to read
mass audience -readership on a larger scale
niche audience-small market
subscription- reader pays for a set number of magazine in advance at a lower price and receives them by post
intertexuality
hand up not a hand out
masthead=title of magazines
plug- text that 'plugs' a feature that will appear inside.
puff-story given prominence on the cover
cover star- stars that feature on cover
anchorage text- text that anchors main image and gives it context/meaning
banner-text that runs across lower section of cover
skyline- text that runs across top of cover
advertising accounts for 70%
audience is 30%
100,000 sold each week
£2.50 sold -1.25 goes to trader
made £5 billion -2013
under 40,000 bed spaces
hybrid genre
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