Demographic profiling:
A- higher management, bankers, lawyers, doctors
B- middle management, teachers
C-junior management, nurses, supervisors, nurses, office
C2- skilled manual workers, plumber, builder
D-semi skilled workers
E- unemployment, students
Psycho-graphic profiling:
ASPIRES- seek status, care about appearance
SUCCEDERS- seek control
RESIGNED- seek survival, older people
EXPLORERS- seek discovery
STRUGGLERS-seek escape
REFORMERS- seek enlightenment
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