charity essay

2. The color scheme in this advert would influence that the red is danger, violence and anger whereas the rest of the colors are mostly black and white. The basic colors would connote to the sense of seriousness about the issue and also shows that homelessness is a big issue and is a serious issue.

This would help present one easily recognizable message without much inference from the audience. The advert also contains emotive language in order to gain empathy from the audience. The words that are presented across the faces of the people would create a blood shot effect as the red is over the eyes that creates an affect that they look tired and depressed.

They have used a rhetorical question in the first image, as well as strong built, bold writing which effects the reader because they question themselves. ‘But where will we live’ gives the impression that the audience has a responsibility in assisting others – to do ‘their bit’ or all they can for the charity. Without funding and charity supporters, people wouldn’t be cared for. As a result, it has a strong message that we are all equal and should try and make a difference. The words helps the audience’s imagination play a key role to expect the worse and feel very sympathetic to those in need or imagine a family/friend or relative to be in that situation. The social context helps portray the seriousness of the problem as many homeless are clearly visible in most towns and cities.

This poster doesn’t have a variety of diversity, this shoes that anyone can potentially become homeless, therefore it shows there is no stereotype for people that become homeless which is emphasized by the 'normal' looking people on the poster. There is a possibility that the individuals presented are ethnically diverse however there isn't much evidence. The expressions on the faces are very bland and serious, this is ambiguous as it helps represent how anyone can become homeless however it allows the reader visualize the advert as they desire some worrying more than others-. As the pale plain faces connotes that the people may be feeling weak and vulnerable however the Shelter charity can help vigorously reverse this.

Shelter value SAFETY ensuring that people are living are in a safe community ‘free from harassment from rogue landlords ‘Shelter value SECURITY making sure people have a long term tenancy so people can live without the threat of eviction Shelter value affordability having enough homes built so that everyone has the opportunity to buy or rent homes. Shelter values people, they want to do everything in their power to ensure people have all of the three values above. We can see this in the 3 poster adverts because they have chosen to use the faces of the people who are confronted with these problems to show the public the truth.

In conclusion, I believe that the images are used to show the inequalities of wealth in society (Shown through the lack of emotion on the posters), In addition this creates a sense of sympathy from the audience as innocent people are losing their homes. Postmodernism is used to show shocking images of innocent children to create a shock and reaction to try and gain peoples support and financial gain.

charity campaign