Why have print newspaper sales declined

  Newspapers have been in decline ever since the media was introduced, due to the media people spend most of their time on the social network as well as many other things. The newspaper companies have seen a gap in the market to generate even more publicity as well as brand awareness and have made a website where the public can go on and read the online articles. This has made the hard copy newspaper sales decrease as the public would be able to go on their phones or mobile devices and read the articles where ever they are at the time. This would be a benefit for their customers as they would also have the advantage of not paying for the paper as the website allows you to read the articles without paying whereas you would have to pay if you buy the print newspapers. But this is a disadvantage for the print companies as the sales have been decreasing each year due to the public not buying them.

Over the years many newspaper companies have either suffered or closed due to the lack of sales and income from the papers. The media is a big problem for the print newspapers as this is the biggest competition that they have to go up against, the media would result in them losing revenue which could lead to them going bust and failing.

The online newspaper website allows quicker up to date information on articles, this also allows the public to discuss with each other in the comments. They would be able to express their feelings with each other on each individual article and see what other people’s thoughts are.

The media would allow people to read the articles that they want to read whereas if the customer purchases a newspaper, they are limited on the news they can read. This would also benefit the companies that run the papers as the front cover would mostly determine which paper they would purchase. Such as if they had a less interesting front cover the public would choose a different brand as they would prefer to read something that interests them.

Most of the customers that read hard copy are the older generation this would affect the newspaper's sales due to the new and upcoming generation aren’t interested in reading the news. The middle and younger generation are more interested in reading magazines as they publish celebrity gossip and more human-interest topics that they would find interesting. Whereas newspapers publish more intellectual subjects that most aged 50 and over would find intriguing as they are the average age that reads newspapers.

The recent statistics show that less than 40% of adults who read Print newspapers are under 50, and less than 25% of Online Only readers are 50 or older. This shows that the older generation still purchases the hard copy newspapers but don’t read the online articles whereas it’s the opposite to the average middle aged as they don’t purchase the hard copy but they read the online articles that the papers publish.