Radio 1 breakfast shows have selected the host specifically due to their ability to interact with an audience well as they have a big following over social media and on radio due to the lively and bubbly personality. They must have this great user interaction to reach their viewing targets. They do this type of interactions like polls and actual games to hook the listeners on and make them feel apart of the show so they gain the connection with the hosts and radio presenters.
For example, Nick Grimshaw has been involved in the past the pasty, an incredibly simple challenge but the way they involve different people, therefore, showing different classes and personality along the way gets people to talk and deliberating, about the show each day or at different times within the segment. Whether their comments of the show are on the radio 1 website or Instagram or in person but mainly their response is on twitter as it is an instant media. They way they got people hooked on such a simple of task of getting a pasty to someone who had never tried one before, just made it even more fun as it had a purpose, no matter how insignificant the purpose it was, it made it fun and the humor helped carry this game along.
Also recently the panic room with Greg James when they captured him and he was only allowed out with the code that he had to figure out and he had no internet only twitter and incoming calls from the audience, to help try and solve each part to get the code and as the riddle was so in-depth and wild it was able to be dragged out for a whole week before he was able to find out the code. But as it was so long it had loads of different and interesting characters giving their opinion and thoughts on the matter to create discussions to ten get people talking about it and creating this sense of involvement with the public which increases the figures as more people will try and help. Again, this will involve all different classes of people from B all the way to D as everyone can listen to the radio as it’s a free service, so people have no problem tuning in even just for a brief moment to check what’s going on.
They also use polls on Instagram and Twitter to get immediate votes and decisions on how the show is going to pay out to the audience feel as if they are playing a big part and even if your not listing and just scrolling through your feed that might draw you in and entice you to into listening to find out what’s actually going on In the show. For example they use this for the music hour where the audience chooses what songs get played for an hour so they can vote between a selection of choice’s and after the next song that song then gets played and it shows fans joining in but also tells the show what songs their audience is liking at the moment so is in a way a bit of primary research and therefor can help the DJs select the right music and then improve figures.
Another example is the radio 1 big weekend the biggest show that radio put on every ear with the biggest acts f that year headlining their best songs and then this is released first on the show live on air so then people join in to find out who’s there to see if they want to buy tickets to go and there for another form of interacting. Plus, they release special guests on socials so that people get discussing it and then join into the live show that they can see the exclusive interviews with the guests in anticipation of the big weekend.
To conclude, radio 1 try as best as they can to get their fans and audience to be involved and cater to their audiences best interest as this will help keep the fans coming back and the fact it is easy and free to access all of the interaction this means every single kind of person can then join in so no one feels left and out all have a connection to one another like one big family. Radio 1 have done a good job in including all into the accommodating show.
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