marketing

ways Disney market their films:

-posters                                       -interviews
-adverts (t.v)                               - sponsors
- YouTube                                   - news papers
-social media                              -word of mouth
-billboards                                  -magazines

Advert of the Jungle Book trailer -1967 

-the length of the trailer is longer
- it has a voice over throughout
- focuses on the animation
- comedic representation
- animals have more obvious identity
- Disney ownership + distribution still foregrounded

Advert of the Jungle Book trailer -2016 

- the length of the trailer is shorter
- beginning looks like a horror movie as it shows dark colors and eerie music
- promotes other films when it says "from the creators of iron man"- synergy
- promotes famous actors - star marketing
-CGI
- no sense of character
-wide distribution with the big six

poster of the Jungle Book  - 1967 

- all have happy characters on the front- targets at younger generation 

-tag line is colloquial - shows alteration

- bright colors shows enthusiasm that the film is in color 

- no ones scary 

- upbeat element 

poster of the Jungle Book - 2016

- the advert is more scarier

-high production values 

-more detail in all the scenes 

-longer wait for the film as the posters were released a long time before 

-3 part poster - triptych

convergence- 

consume films of different platform e.g cinema, sky, DVD