Monday 14 January 2019
secret to Disneys success
- sequels
-franchise
-live action remakes
Disney
5 segment
22 Oscar wins
5 annualized return of equity
vertically integrated
horizontally integrated
franchise- films that will promote each other such as pirates of the Caribbean
products
theme park rides
toys
video games
t.v shows
pj's
$1.3 billion
produces 10 movies a year
movies that are going to be released in 2019
- captain america
-dumbo
-avengers- endgame
- Aladdin- live action
- toy story 4
-lion king - live action
- artimusfowl
-frozen 2
-star wars episode 9
synergy- different films promote each other, elements of a media conglomerates each other.
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