introduction

Media forms 

the different types of media forms consist of: television, music videos, radio, advertising, film, internet, newspaper, magazines, and video games. An example for television would be game of thrones and an example for a newspaper would be the sun.

L-language 

I-industry

A-audience

R-representation

intertextuality definition- the relationship between texts, especially literary ones.

examples where liar is used 

           



L-
The camera view in which IKEA uses gives the impression that the family lives in a family and happy environment. This is also backed up by the upbeat music that they play throughout the whole advert. The camera angles also make it like the audience is apart of the family.
I-
The industry that IKEA uses is a home store.
A-
The type of audience that IKEA focuses on would be family and all ages. As there are older and younger actors this would focus on all ages.
R-
This represents a colored family being well educated as the media portrays them to be in gangs in London but this advert changes that as the young boy did well at school and put a B on the fridge.