Stereotypes= audience instantly understands them.
Archetypes= 'ultimate' stereotype
Counter type= representation that challenges tradition stereotypical associations of groups, people or places.
Dominant ideology-
-physical able
-white
-middle class
-christian-male
Representation
- the way which people events and ideas are presented to the audience.
Gatekeeper= person involved in media production with power to make a decision about something the audience are allowed to read hear or see.
Dr cages
D- disability
R- regional identity
C- class
A- age
G-gender
E- ethnicity
S- sexuality
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