Saturday, 24 November 2018

The Guardian news values and target audience

How do they sell their products to advertisers?Who do they claim to be? Who are they targeting?

The Guardian sells their products in local shops that as well as the big shopping markets, this would apply to their target market due to them having a target market of middle-aged men. 

The Guardian claims to be a broadsheet newspaper company that advertises specific news that interests their target market, they also claim to not seek money from their papers they only aim to publish the news.

The Guardian targets an educated, middle-class, left-leaning, 18+ audience that would be interested in the type of news they advertise.  

UK profile

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