DIRT 7

halfway evaluation

dirt sheet 4

dirt sheet 2

dirt sheet 6

dirt sheet 5

dirt sheet 3

dirt sheet 1

music video ideas

Summer work

POLITICS
· David Cameron resigned from MP on 24th June 2016 after he didn't like the overall result to leave the EU , Theresa May followed as MP and continued as MP until 7th June
·The last General Election was 8th June 2017 between Theresa May and Boris Johnson with the Conservative Party winning the election.
· Corbyn decided to follow the path in the Labour Party after Miliband resigned after their defeat in the 2015 general election. After becoming leader of the Labour Party, he delivered many conferences and speeches to argue his opinions that he believed lacked in his local newspaper, the Islington Tribune.


ROYALS Engagements, Queen’s 90th, babies


TERRORISM and HATRED
· Westminster Bridge
· London Bridge
· Borough
· Finsbury Park mosque
· Manchester
· Jo Cox

SYRIAN WAR
· Brief summary, still ongoing, huge humanitarian issues, refugees


SPECIFIC UK ISSUES
- Brexit of course and May's downfall
· Grenfell tower – what issues did this event highlight?
· Windrush
· NHS – doctor’s strikes, worry over privatisation, waiting times
· Charlie Gard
· Football sex abuse
· Murray wins Wimbledon
· 2016 Great Britain Olympics success
· Immigration
YOUTH AGGRESSION – Acid attacks and spate of stabbings
TRUMP ELECTION – Lead up and Reaction
METOO CAMPAIGN #BLACKLIVESMATTER


CULTURAL TRENDS OF 2017-2019 (and how other media has influenced a product) Spider diagram, Moodboard whatever you fancy to get an idea of the zeitgeist (look it up).
· Films= many films that have been released recently have lacked originality, an example of this would be disneys remakes of old films.
· Tv programmes= these gave also been lacking of originality
· Music= most music that isnt liked by the majoity of people are looked over and seen as not good
· Video games= increase of technology devices are inclining over the years and getting more and more popular
· Youtube, memes, twitter storms= this is steadly increasing with the amount of social media as this is what many young people do with their spare time.
· Find three examples of intertextuality
· TOP CULTURAL FADS ie dab, fortnite and links to dance moves which footballers then took on in world cup
- Films: More recent films have been lacking originality due to many methods of film production already have being done, so creating a new formula is harder to do. Currently, remakes are a popular way of making a new film such as Lion King

-
SOCIAL CONTEXT – changes in wider society find some egs in media for each
· DISABILITY (more publicity in Olympics), look at tv programmes that have tackled this, physical, mental and emotional issues have had more recent attention recently
· REGIONALISM – Made in Chelsea vs TOWIE vs Geordie Shore?
· CLASS – do chavs still exist? How are they represented? What is ABC1? Beyonce/Jay Z collaboration
· AGE – youth, elderly
· GENDER - look at #metoo and various gender identities on the rise
· ETHNICITY – look at The Carters Apes**t, This is America, Black Panther, North Korea and Kim Jong-Un reps, Immigration issue
· SEXUALITY – there has been a year on year increase in LGBT characters in the media, find three characters from different media in the last five years

prelim

website

https://zoefrain3.wixsite.com/justin-bieber

old spice

mostly white
age 20s
gender male/female
sexuality straight
men wear suits
women show shoulders

leisure-fishing relaxing
not traditional beach scene
Bahamas     subverts
conforms - something that goes together


1937 introduced for women
1934 founded by William Lightfoot
1938 introduced for men schultz
1990 procter

lucozade

aimed at women, children, illness
=hyper masculine

created in 1927 called glucozade
renamed lucozade in 1927 energy to sick 1983 re branded as sport drink sponsorship

no 1 sport drink
'last man standing' 2013
claim-hydrates

£4-9 million campaign
worth 1.35 billion
agency:grey London   
ad stars- Gareth Bale - Alex Chamberlain ----both footballers

social context
inequalities
race
gender muscular
athletic bodies represent males

cultural context
celebrity capture
consumerism
-total value of soft drinks £15 billion

pack shot-of product super imposed on top picture

stop where you are

depression

advertising

advertising
old spice
lucozade
charity shelter


awareness
interest
desire
=marketing


-songs                 -unique
-shocking           -recognizable
-unusual

structural features
copy
logo
headline
central image
subheading
typography
slogan
brand identity

direct mode of address ~look straight at the camera 

big issue

social
 cultural
 political

niche market

circulation-number of copies they sell
readership-total number of people likely to read
mass audience -readership on a larger scale
niche audience-small market
subscription- reader pays for a set number of magazine in advance at a lower price and receives them by post


intertexuality
hand up not a hand out

masthead=title of magazines
plug- text that 'plugs' a feature that will appear inside.
puff-story given prominence on the cover
cover star- stars that feature on cover
anchorage text- text that anchors main image and gives it context/meaning
banner-text that runs across lower section of cover
skyline- text that runs across top of cover

advertising accounts for 70%
audience is 30%

100,000 sold each week
£2.50 sold -1.25 goes to trader
made £5 billion -2013
under 40,000 bed spaces

hybrid genre

technical terms

platform-what you play on
cross media platform-play games on different platforms
conglomerate-multiple companies being involved
developer-people/company come up with a concept
digital distribution- making the game available to audiences
engine-creation and development
PEGI-pan European games info
designer-bring the concept to life
RPG-role playing game
MMORPG- mass multiplayer online role playing game
FPS-first person shooter
eventelease- hyped date used market of new games
triple a game- high developed budget
open world- virtual world
plc- downloadable content
sand box- change world around when they want

minecraft 2

15 marks 25 minuets

video game
- mario bros
-mario cart
-call of duty
-fortnight
-sims
-fifa
-pubg

electronically manipulating images by computer program on a monitor or other display


different types of video games:

RPG-role playing game
sport
strategy
action/adventure
FPS- first person shooter
construction/strategy/building
simulation
horror
puzzle solving
children

mine craft

what is it?
This is a creative/survival video - sandbox game

where can you play it?
PC/Xbox/ps3-4/ switch/ Wii/ISO/android/iPad/ds/amazon

how can you play it
story mode
creative
survival-peaceful/ easy/ medium/ hard
hardcore
skins+packs

who plays it
children (7+)
adult- Youtubers
used to be a cult/nerd game
popular
multiplayer

spin offs
books
story mode on Netflix etc
toys/clothes/hats/merch
mine craft film
conventions-minecon
lego mine craft

stop where you are

titanium analysis

charity essay

2. The color scheme in this advert would influence that the red is danger, violence and anger whereas the rest of the colors are mostly black and white. The basic colors would connote to the sense of seriousness about the issue and also shows that homelessness is a big issue and is a serious issue.

This would help present one easily recognizable message without much inference from the audience. The advert also contains emotive language in order to gain empathy from the audience. The words that are presented across the faces of the people would create a blood shot effect as the red is over the eyes that creates an affect that they look tired and depressed.

They have used a rhetorical question in the first image, as well as strong built, bold writing which effects the reader because they question themselves. ‘But where will we live’ gives the impression that the audience has a responsibility in assisting others – to do ‘their bit’ or all they can for the charity. Without funding and charity supporters, people wouldn’t be cared for. As a result, it has a strong message that we are all equal and should try and make a difference. The words helps the audience’s imagination play a key role to expect the worse and feel very sympathetic to those in need or imagine a family/friend or relative to be in that situation. The social context helps portray the seriousness of the problem as many homeless are clearly visible in most towns and cities.

This poster doesn’t have a variety of diversity, this shoes that anyone can potentially become homeless, therefore it shows there is no stereotype for people that become homeless which is emphasized by the 'normal' looking people on the poster. There is a possibility that the individuals presented are ethnically diverse however there isn't much evidence. The expressions on the faces are very bland and serious, this is ambiguous as it helps represent how anyone can become homeless however it allows the reader visualize the advert as they desire some worrying more than others-. As the pale plain faces connotes that the people may be feeling weak and vulnerable however the Shelter charity can help vigorously reverse this.

Shelter value SAFETY ensuring that people are living are in a safe community ‘free from harassment from rogue landlords ‘Shelter value SECURITY making sure people have a long term tenancy so people can live without the threat of eviction Shelter value affordability having enough homes built so that everyone has the opportunity to buy or rent homes. Shelter values people, they want to do everything in their power to ensure people have all of the three values above. We can see this in the 3 poster adverts because they have chosen to use the faces of the people who are confronted with these problems to show the public the truth.

In conclusion, I believe that the images are used to show the inequalities of wealth in society (Shown through the lack of emotion on the posters), In addition this creates a sense of sympathy from the audience as innocent people are losing their homes. Postmodernism is used to show shocking images of innocent children to create a shock and reaction to try and gain peoples support and financial gain.

charity campaign

Perfume advert

old spice

lucozade sport

Minecraft product

Minecraft

minecraft marketplace

regulation

realms

Made with Visme Infographic Maker

minecraft

1. How many subscriptions does Ali-A have for his YouTube channel?Over 5 million subscribers on his main channel and over a million on his second channel
2) How many years has he been doing this?He's been uploading to YouTube for over 5 years
3) Why did he start playing Minecraft?His fan base kept asking him to make YouTube videos on Minecraft so he did it
4) What does he say he is trying to do with his content?Balance both Call of Duty and Minecraft videos and try to merge them together
5) Describe his average working dayWakes up between 12-2pm, turn on setup and start the computer, then get ready and by 3-4pm, makes 3 videos a day. 2 videos on the mine-craft channel then another video of cod channel. makes the 1st video for 7 then next for 10pm then final video 1am. 
6) Why might we watch YouTubers?Viewers like watching YouTubers to get ideas and their point of view of how they take the challenge, whilst supporting the creators
7) What is Twitch and what is the average time spent on it by a viewer?Twitch is a live streaming service which allows viewers to watch people play video games in live time. Average viewer spends 4 hours.
8) How much do you estimate that Ali-A earns in a year? Go to socialblade.com to check your answer.Roughly $2.5million
9) How much was Minecraft purchased for? 2.5 billion
10) What are 3 reasons behind Microsoft’s purchase?
a) Money b) To expand to all of the different devices c) New audience to Microsoft 
11) How might this affect the game? Oversee the development in the future, offers more support and infrastructure so mine-craft can be made bigger and better in the future,
12) What is Minecraft’s biggest asset?The community 

radio 1 podcast

What was the task you were assigned?

Our task was to create a three-minute radio podcast, with one game, including a presenter, weather/news presenter, and a guest caller.

Who was in your group and what was everyone's role in the task?
My group consisted of Tilly, Regan and I. Tilly and I were the hosts and we also presented the news and weather. Whilst Regan was a guest caller who was included in our game. I also was the Celebrity guest, which I had to mimic Sir David Attenborough.

What fresh ideas did you bring to the programme?
We thought about a new game; celebrity crushes, which would include the audience calling/messaging the R1BS with their details and crush to expose to the rest of the audience to provide some entertainment.

Who did you interview?
We interviewed Sir David Attenborough, this linked along with our new game. As we had him speaking to a guest. We also interviewed an audience member, which we linked to the game as they were able to communicate with their celebrity crush.

What tracks did you choose and why?
We chose Bohemian Rhapsody, as it is a nations throwback anthem (English). It also has a clear link to the new release of the film. Don't call me up by Mabel. Breath by JaxsJones and Years and Years. These songs were used as they are all made by English artists, therefore, it helps to abide by the BBC radio 1 remit of supporting local emerging artists.

What was the running order?
Our running order started with a song, then was followed by the news and weather, after another song was played, next to the announcement of our details for the audience to call in to be incorporated within our new game, after another song played and finally we finished with the interview and an outro.
Who is your target audience?
Our target audience was the general audience for BBC 1, 15-29-year-olds.

How did you relate to/attract your audience?
The songs we played were related to the audience, as they are young emerging artists with popular genres of music to the younger generations. The game we created also was rather comical therefore we felt as though the younger generation would find it funnier than any other generation.

How does your product fit in with the BBC/PSB remit?
I believe that our product fitted in with the BBC PSB remit as it entertained the audience with original ideas.

What do you think you could have improved in terms of content?
I believe we could have planned the script better and publicized our game better to fit the structure of a standard radio broadcast.

What was your initial feedback? 
We had rather positive feedback, however, the bits missing due to technological fault was noticed therefore next time we could spend more time finalizing the editing of the clips to create a crisp final product.

What did others say about your production?
Other class members seemed to enjoy our podcast, however, they also noticed the missing bits of our editing.

750 word essay

Radio 1 breakfast shows have selected the host specifically due to their ability to interact with an audience well as they have a big following over social media and on radio due to the lively and bubbly personality. They must have this great user interaction to reach their viewing targets. They do this type of interactions like polls and actual games to hook the listeners on and make them feel apart of the show so they gain the connection with the hosts and radio presenters.

For example, Nick Grimshaw has been involved in the past the pasty, an incredibly simple challenge but the way they involve different people, therefore, showing different classes and personality along the way gets people to talk and deliberating, about the show each day or at different times within the segment. Whether their comments of the show are on the radio 1 website or Instagram or in person but mainly their response is on twitter as it is an instant media. They way they got people hooked on such a simple of task of getting a pasty to someone who had never tried one before, just made it even more fun as it had a purpose, no matter how insignificant the purpose it was, it made it fun and the humor helped carry this game along.

Also recently the panic room with Greg James when they captured him and he was only allowed out with the code that he had to figure out and he had no internet only twitter and incoming calls from the audience, to help try and solve each part to get the code and as the riddle was so in-depth and wild it was able to be dragged out for  a whole week before he was able to find out the code. But as it was so long it had loads of different and interesting characters giving their opinion and thoughts on the matter to create discussions to ten get people talking about it and creating this sense of involvement with the public which increases the figures as more people will try and help. Again, this will involve all different classes of people from B all the way to D as everyone can listen to the radio as it’s a free service, so people have no problem tuning in even just for a brief moment to check what’s going on.

They also use polls on Instagram and Twitter to get immediate votes and decisions on how the show is going to pay out to the audience feel as if they are playing a big part and even if your not listing and just scrolling through your feed that might draw you in and entice you to into listening to find out what’s actually going on In the show. For example they use this for the music hour where the audience chooses what songs get played for an hour so they can vote between a selection of choice’s and after the next song that song then gets played and it shows fans joining in but also tells the show what songs their audience is liking at the moment so is in a way a bit of primary research and therefor can help the DJs select the right music and then improve figures.

Another example is the radio 1 big weekend the biggest show that radio  put on every ear with the biggest acts f that year headlining their best songs and then this is released first on the show live on air so then people join in to find out who’s there to see if they want to buy tickets to go and there for another form of interacting. Plus, they release special guests on socials so that people get discussing it and then join into the live show that they can see the exclusive interviews with the guests in anticipation of the big weekend.

To conclude, radio 1 try as best as they can to get their fans and audience to be involved and cater to their audiences best interest as this will help keep the fans coming back and the fact it is easy and free to access all of the interaction this means every single kind of person can then join in so no one feels left and out all have a connection to one another like one big family. Radio 1 have done a good job in including all into the accommodating show.

research

1. How long has Greg James been presenting The Radio 1 Breakfast show?
Since 20th August 2018.


2. What is the age range of the target audience that the R1BS aim to attract?
The age range of Radio 1 is 15 to 29-year-olds.


3. What are the main differences between R1BS and commercial stations' breakfast shows like Capital FM?
The main differences between R1BS and the commercial station's breakfast shows are that there are no advertisements on R1BS. Also, R1BS has more audience interaction compared to the commercial radio breakfast shows like Capital and KISS.


4. List as many ways audiences can access Radio 1 that you can think of.
RadioApplicationWebsiteTV


5. How can the audience interact with the R1BS?
One way the audience can interact is through text. Greg James will read these texts out. The audience can also call in and participate in games such as the big quiz or unpopular opinions.


6. Which professional body regulates Radio and how might this affect what is broadcast?
Ofcom.


7. How does The R1BS fulfill its remits as a public service broadcaster?
They play mostly British artists rather than foreign. No adverts are played and audience interaction is a top priority.


8. Why is the controller of Radio 1, Ben Cooper unconcerned about the drop in listening figures for the R1BS?
Ben Cooper is unconcerned about the drop in viewership figures because Radio 1 is growing on other platforms such as YouTube where their videos gain hundreds of thousands of views and occasionally even millions.
WITH REFERENCE TO R1BS EPISODES give examples:


9. How does the program promote British music?
It plays predominately British music over other foreign artists. It also interviews more British artists than foreign.


10. What genres of music were played during your slot? Give some examples.
Some pop music played during my segment. For example, Zara Larsson.


11. Celebrity interviews - Who is being interviewed and what are they being interviewed about? How many of the interviews are with British people?
Yesterday on Radio 1 Stephen Merchant was interviewed on the show. He is an English, writer, director, radio presenter, comedian, and actor. He was interviewed about the upcoming film he is involved with which is Fighting with my Family. 


12. News items - List the stories and identify which relate to Britain.
Brexit relates to Britain as it is Britains exit from the EU.


13. Quizzes and games - what can you win?
The prizes vary. Sometimes it is a sum of money and sometimes it may be a holiday to a certain destination. It could also be tickets to. A certain event.

14. How does the broadcast fit into the BBC ethos of 'informing, educating and entertaining'?Radio 1 fits into the BBC ethos because it entertains through its music and games. It informs with its Newsbeat segment.

15. How does it differ from commercial breakfast shows?
It does not contain any advertisements unlike the commercial radio stations such as Capital and KISS. It also focuses more on British music and artists whereas the commercial radio stations play significantly more foreign music, specifically American.


16. Who do you think the audience is from the content of 'your section'? What evidence do you have for this?
I think the audience is teenagers from the content of my section as pop and hip – hop music was played. This music is targeted mainly at teenagers.


17. How large is the audience for the Radio 1 Breakfast show?
6 million viewers every week.


18. Which five audience categories did the BBC Trust uses to measure audiences in 2016?


19. Which BBC radio station is mostly targeted at a mass audience?
BBC Radio 1 is the most targeted at a mass audience because it has the most brad amount of topics which are disused and a variety of music is played. Other BBC Radio stations may focus on political discussion and others may only play classical music. Radio 1, however, caters for the masses.


20. Which BBC radio station is mostly aimed at a niche audience with high levels of cultural capital?Radio 4 as it targets a more educated audience as it is discussing more speech based news and current affairs.

radio audiences and technology

radio 1

interview script

jungle book interview

What was the task you were assigned?

We were assigned to create an interview pretending to be people that made the Disney jungle book, we had to film and edit to make it look like it was a professional interview. we created a script of the questions and answers from the questions. This interview has to roughly 2-3 minutes long that has questions answered by the 

What program did you use to complete your task? I used premiere pro to edit the clips that I filmed on my phone, this allowed me to edit the backdrop of the green screen to a picture of the jungle book poster. I also used this app to trip clips as well as edit the film. After I finished editing I had to publish the final edit to YouTube as well as my blog.

What were the biggest obstacles to completing your task?

the biggest obstacle that I faced when creating my interview was that we had to film a lot as we kept laughing, to improve I would have to stay in character.  

What tools/effect did you use from your program to create your task?

I used ultra key to out an effect on the individual clips where then after I would select the color green which allowed me to blank it out to look like they are in an interview room.

Identify what went well and with hindsight what would you do differently?
I think that the green screen went well and the script gave a clear explanation of the questions and answers. if I had another chance to redo it I would edit the interview so it blends into the interview more smoothly as at the moment it cuts of the trailer abruptly.

Did you complete the task on time? If not, why not?
I completed the task early as I stayed behind to edit after the lesson. 

How do you think this task will help with your Jungle Book revision?
the task will help me revise the jungle book as it has useful information that I will need to remember it will also help me remember facts and key figures. 

assessment

newspapers

Jungle Book

marketing

ways Disney market their films:

-posters                                       -interviews
-adverts (t.v)                               - sponsors
- YouTube                                   - news papers
-social media                              -word of mouth
-billboards                                  -magazines

Advert of the Jungle Book trailer -1967 

-the length of the trailer is longer
- it has a voice over throughout
- focuses on the animation
- comedic representation
- animals have more obvious identity
- Disney ownership + distribution still foregrounded

Advert of the Jungle Book trailer -2016 

- the length of the trailer is shorter
- beginning looks like a horror movie as it shows dark colors and eerie music
- promotes other films when it says "from the creators of iron man"- synergy
- promotes famous actors - star marketing
-CGI
- no sense of character
-wide distribution with the big six

poster of the Jungle Book  - 1967 

- all have happy characters on the front- targets at younger generation 

-tag line is colloquial - shows alteration

- bright colors shows enthusiasm that the film is in color 

- no ones scary 

- upbeat element 

poster of the Jungle Book - 2016

- the advert is more scarier

-high production values 

-more detail in all the scenes 

-longer wait for the film as the posters were released a long time before 

-3 part poster - triptych

convergence- 

consume films of different platform e.g cinema, sky, DVD  

jungle book

- Production
-Marketing, distribution + funding
- Technology + convergence
-Ownership
- Regulation


Brand loyalty
Focused on target audience
Take risks- as they have the money if it doesn't work out
access to all the latest technology

Disney is the #1 distributor in 2016 and 2017 $177 million budget

Ray-tracking new way light interacts to make them look real
motion resolution

key words:
techni color
cel animation sheets
xeroxing

secret to Disneys success

- sequels
-franchise
-live action  remakes

Disney 

5 segment
22 Oscar wins
5 annualized return of equity
vertically integrated
horizontally integrated

franchise- films that will promote each other such as pirates of the Caribbean

products
theme park rides
 toys
video games
t.v shows
pj's

$1.3 billion
produces 10 movies a year

movies that are going to be released in 2019
- captain america
-dumbo
-avengers- endgame
- Aladdin- live action
- toy story 4
-lion king - live action
- artimusfowl
-frozen 2
-star wars episode 9 



synergy- different films promote each other, elements of a media conglomerates each other.

industry and audience

film- industry
radio- industry and audience
video games- industry and audience
(15 marks)



the film industry
pre-production
shooting schedule
production
marketing the film/ distribution
release- exhibition/exchange


production 
development
pre-production
production
post production

marketing
posters advertisement methods

conglomerates
-two or more companies engage in a multi-industry company


=horizontal integration
= vertical integration

top 20 films of 2018

1.

Black Panther

gross income: $1.1 billion

production: Disney

genre: action

age certificate: PG-13

 
2.

Avengers: Infinity War 

gross income:$2 billion

production:Disney

genre: action

age certificate: PG-13

3.

Incredibles 2 

gross income: $1.2 billion

production: Disney

genre: action

age certificate: PG-13

4.

Jurassic World: Fallen Kingdom 

gross income:$1 billion

production: universal

genre: action

age certificate: PG-13

5.

 Deadpool 2 

gross income:  $743 million

production: Disney

genre: action

age certificate: R

6.

Aquaman

gross income: 988.6 million

production: warner bros

genre: action

age certificate: PG-13

7.

The Grinch 

gross income: $500 million

production: universal

genre: comedy

age certificate: PG

8.

Mission: Impossible - Fallout 

gross income: $791 million

production: Alibaba

genre: action

age certificate: PG-13

9.

Ant-Man and the Wasp

gross income: $622 million

production: disney

genre: action

age certificate: PG-13

10.

Solo: A Star Wars Story 

gross income: $392 million

production: Disney

genre: action

age certificate: PG-13

11.

Venom 

gross income: $855 million

production: Disney

genre: action PG-13

age certificate:

12.

A Star Is Born 

gross income: $400 million

production: warner bros

genre: drama

age certificate: R

13.

Bohemian Rhapsody 

gross income: $749 million

production: 20th century fox

genre: biography

age certificate: PG-13

14.

Ralph Breaks the Internet 

gross income: $434 million

production: Disney

genre: adventure

age certificate: PG

15.

A Quiet Place 

gross income: $340 million

production: paramount

genre: horror

age certificate: PG-13

16.

Crazy Rich Asians 

gross income: $238 million

production: colorforce

genre: romance

age certificate: PG-13

17.

 Hotel Transylvania 3: Summer Vacation

gross income: $527 million

production: sony

genre: comedy

age certificate: PG

18.

Halloween 

gross income: $253 million

production: blumhouse

genre: horror

age certificate: R

19.

 Fantastic Beasts: The Crimes of Grindelwald

gross income: $644 million

production: warner bros

genre: adventure

age certificate: PG

20.

Mary Poppins Returns

gross income: $287 million

production: Disney

genre: comedy

age certificate: PG